Apple's Rebuilt Siri Opens New Doors for Travel Apps
Apple's rebuilt Siri is not booking trips. But it is getting better at understanding the messy context around them.
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AI in Travel
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Why Hotel AI Keeps Cutting Costs Instead of Making Money
AI can't sell what hotel systems can't see. Until room-level data, guest behavior, and service pricing live in one connected system, the industry's AI gains will stay stuck on the cost efficiency side of the ledger.
Why These Operators Are Skipping the Pilot Phase
The hospitality companies scaling AI fast aren't running better pilots. They've stopped thinking in pilots at all.
Booking.com CTO: The New Bottleneck Is Teamwork
Many of the pressing issues in AI implementation are organizational, not technological.
Expedia Tech Exec on Build Versus Buy: Keep Customer Data Close
Acquiring a shiny company to boost your AI ambitions may seem appealing, but buying can sometimes set a company back.
Marriott’s AI Rollout: From Pilots to ‘Points on the Board’
Marriott is now in the third phase of its AI rollout, with conversational search the highest-profile launch coming this year. Its top data and AI exec says the harder work is rethinking the workflows underneath.
Why Air Canada’s Digital Officer Is Done With AI ‘Use Cases’
Most travel companies are still cataloguing AI use cases. Air Canada's chief digital officer argues that catalogue is what’s keeping their AI work narrow and shallow.
Hilton’s CIO: Building the AI Trip Planner and Grappling With ‘Tokenomics’
A live AI tool with early conversion gains is one Hilton story. The cost of running AI across the wider company is another.
Priceline Gives Penny a Multi-Agent Makeover
Priceline is turning Penny from a single chatbot into an interface for a squad of agents. It's the latest platform turning to multi-agent architecture for travel.
After Sonder’s Collapse, Francis Davidson Returns With an AI Travel Agent
Another AI travel agent might not be news. One built by the founder of Sonder, with something to prove, is.
The High Cost of Infinite Search: How AI Agents Break Travel Economics
Travel search was built around a useful limit: people eventually stop looking. AI agents don’t. That turns comparison shopping into a cost problem for airlines, intermediaries, metasearch, and hotels trying to keep control of demand.