Hotel News

A $19 million construction project has started on the AC Hotel by Marriott CityCentre Houston. Plus, more hotel deal and development news.

AI can't sell what hotel systems can't see. Until room-level data, guest behavior, and service pricing live in one connected system, the industry's AI gains will stay stuck on the cost efficiency side of the ledger.

Every tool is in play. What’s missing is a lasting ceasefire.

Lotte Hotels & Resorts is moving away from direct ownership of overseas hotels in favor of management contracts. Plus, more hotel deal and development news from APAC.

Lots of enthusiasm for hotel development at the NYU IHIF conference. Plus, other hotel development news.

If your AI investment is being justified internally as labor savings, this session argued you're underselling the revenue case and overselling what's possible.

Marriott is now in the third phase of its AI rollout, with conversational search the highest-profile launch coming this year. Its top data and AI exec says the harder work is rethinking the workflows underneath.

Content alone will not get a hotel into AI search results. The underlying technical architecture must be in order first. That is a harder fix than rewriting a webpage, and most hotel brands have not started yet.

AI is rapidly becoming the new front door for hotel discovery, but most properties remain invisible in AI-generated recommendations. As travelers increasingly use AI early in trip planning, hotels must rethink commercial strategies, break down internal silos, and optimize for AI visibility or risk losing future demand.

A live AI tool with early conversion gains is one Hilton story. The cost of running AI across the wider company is another.